DIB1203 Principles of Marketing

Course Outline

       Marketing concepts, the roles of marketing in organization, consumer behavior, consumer decision making process, market segmentation, targeting, and positioning, product, pricing, marketing channels, marketing communication, marketing in digital era.

Internship Orientation

This is the information for 2 courses- DIB3511 Preparation for Internship 2(90 hrs) and DIB4513 Internship 5(400 hrs).