Mr.Benjapol Worasuwannarak

Worasuwannarak, B., & Kankaew, K. (2022). The image value of Southeast Asia airlines: A study of attribute that led to image value of choosing Southeast Asia airlines by Mean-End theory approach. In Global Air Transport Management and Reshaping Business Models for the New Era (pp. 192-206). IGI Global.

Kankaew, K., Komolvanij, T., Paethrangsi, N., Kungwol, K., Charernnit, K., Worasuwannarak, B., & Waramontri, R. (2023). Digitalization and Crises: The Opportunity Overturned on Sustainable Human Resource Development in Airlines in Thailand. In Strategic Human Resource Management in the Hospitality Industry: A Digitalized Economic Paradigm (pp. 57-78). IGI Global.

Worasuwannarak, B. (2023). “P-People”: The Marketing Mix Approach of Value-Added in LCC Ancillary Service. In Strategic human resource management in the hospitality industry: A digitalized economic paradigm (pp. 1-14). IGI Global.

Phothong, K., & Worasuwannarak, B. (2021). Aircraft seat: the study of airline seat pitching and comfortable. In E3S Web of Conferences (Vol. 244, p. 08018). EDP Sciences.

Worasuwannarak, B. (2020, September). Marketing distribution and engaging the audience from the media when placing the products of transport companies. In IOP Conference Series: Materials Science and Engineering (Vol. 918, No. 1, p. 012205). IOP Publishing.

Worasuwannarak, B. (2019, November). Aircraft seat pitching: The study of passenger seat. In International Academic Conference on Educational and Social Innovations (pp. 446-452).

WORASUWANNARAK, B. (2017). Culture and social norm perception, Thai culture and opportunities of marketing. In Proceeding of the International Academic Conference on Educational & Social Innovations AC-ESI-2017.

Worasuwannarak, B. (2018). Marketing in the movie, how people Product from Product Placement.